Project brief

L’hem Pastry is a modern bakery that brings a sense of quiet luxury to everyday indulgence. The brand blends simplicity, culture, and refinement — creating an identity that feels both elegant and comforting.

The design focuses on clean typography, soft colours, and sharp diamond-inspired shapes that reflect precision and artistry.

The design process

Step 1: Brand questionnaire

The design process started from the brand questionnaire where the client provided me the necessary details about the brand.

Step 2: Brand strategy

Then based on the details, I did a thorough research about the industry and gained important insights which were shared to the client through the brand strategy.

Step 3: The design phase

Once the brand design direction is finalized, I started designing the logo concepts and other brand elements based on the design direction.

Step 4: Files hand over

Finally the design process is completed by providing required deliverable files and the brand guideline which helps them to know clearly how to maintain consistency in there brand.

Brand deliverables

• Primary & secondary Logo

• Premium sweet colour palette

• Typography pairs with hierarchy

• Brand strategy

• Logo concepts

• Brand pattern

• Menu design

• Business card

• Mock-ups

• Instagram Post templates

• Instagram Story templates

• Brand elements

• Brand guidelines

• Deliverables in the following file formats: AI, JPEG, PNG, SVG