What makes it functional

Rooted in ease and honesty, the visual direction blends soft blues, organic shapes, and gentle imagery to reflect the podcast’s heart: a space to release, reflect, and just breathe. It’s playful but grounded, light but meaningful—designed to feel like a quiet exhale in a loud world.

Designed for versatility

This identity is crafted to shine everywhere—from podcast platforms and social media to merchandise and promotional materials. Built with flexibility in mind, it adapts effortlessly across different formats without losing its calming impact. Whether seen on a small screen or a large poster, the design maintains clarity, warmth, and consistency.

Timeless yet fresh

While trends come and go, Spilt Milk’s identity balances a modern, approachable feel with timeless simplicity. It’s designed to remain relevant and comforting, ensuring the podcast’s brand stays meaningful and memorable now and well into the future.