The Problem

HR is distinguished from other carbonated beverages due to it's nitrogen infusion. It gives the soda a unique creamy texture, offering a smoother less acidic mouthfeel than traditional fizzy sodas. Our brand is premium & bold and in this niche market it stands with creative people to lead the world.

Our Approach

Brand design · Merchandise · Packaging

We defined HR soda apart from minimal and classic brands that focus on basic clean visuals. HR is built with creativity to lead, so its packaging is tattoo-inspired without being overly complicated. The style sparks curiosity, which is at the core of every creative - entrepreneurs, designers, and forward thinkers.

From soda cans to merchandise, our brand is versatile and highly recognizable, which sets it apart from any other soda out there.

Outcome

HR has built its own creative space with precision to go beyond defined rules. Because in the end, it is not about what is shown; it’s about every creative spark used to build something new.