The Problem

The Khan Products aims to make online shopping effortless for tech-savvy millennials who want to enjoy the experience without the usual formalities that turn online purchases into a burden. The brand is built on the belief that innovation is essential in a fast-paced digital world. Every product carries its own story, and the challenge was to reflect that individuality through a clear and engaging brand experience.

Our Approach

Brand strategy · Visual Identity · Packaging

The goal was to build a forward-thinking brand that reflects innovation and modernity while remaining approachable. The brand mark was developed by combining the letter K with a shopping cart, creating a symbol that feels familiar yet distinctive and scalable across digital and physical touchpoints.

The mark is positioned to the left, paired with a wordmark on the right to suggest momentum, progress, and a willingness to break conventional patterns. A smooth, bold gradient adds energy and warmth, setting the brand apart from rigid, overly formal tech aesthetics and making it instantly recognizable.

Whether viewed on mobile, web, or packaging, the identity maintains its presence and clarity. The intention was to create a brand that leaves a lasting impression through thoughtful design rather than competing for attention.

Outcome

The Khan Products turned out to be a symbol of innovation where online shopping is prioritized as the most relevant choice these days with it's simplicity and friendly structure which makes it the go to option for any online purchase.